The County Historical Commission (CHC) Outreach Program promotes the benefits of diversifying CHC partnership networks beyond traditional history-related institutions. When focusing on chambers and CVBs, McCulloch CHC provides a great example of making the most of these partnerships.
Expanding CHC Capacity through Partnerships
While reading through the description below, notice the following elements that make this partnership effective.
- The chamber helps promote and sponsors CHC events.
- CHC materials are distributed at the chamber office.
- Advertising discounts are offered to the CHC in chamber-produced materials, allowing for increased publicity.
- The chamber provides feedback on CHC projects, helping to achieve the greatest level of success.
- Through the chamber, the CHC has more access to area businesses and the greater community.
McCulloch Partnership Example
McCulloch CHC has enjoyed many benefits from a healthy partnership with the Brady-McCulloch County Chamber of Commerce.
This partnership has changed the way that the CHC is able to plan and promote events, enabling the CHC to expand its programming along with its audience. Here are a few ways that the chamber has helped the CHC.
For advertising needs, the CHC is afforded discounts and timely responses from the chamber in response to CHC publicity and information requests. For the past two years, the chamber has allowed the CHC to advertise the Early Days event in the months immediately preceding and following the event in a two-page spread in the "Heart of Texas" magazine. The chamber picks up the remaining balance after the discounted price.
To help spread the word for events in the area, the chamber sponsors quarterly "Good News" luncheons where, for a $10 meal, members (and other groups in the county) may attend and appear on the program to announce "good news" regarding their organizations. Representatives from the CHC attend all luncheons and usually report on McCulloch CHC's current projects. For instance, appointees have distributed information and spoken about the CHC’s living history event, Early Days. The CHC also reported when the Texas Historical Commission recognized the McCulloch CHC with a Distinguished Service Award.
Chamber participation in CHC events has helped make these efforts bigger and better! The chamber partnered with the CHC to promote The Mexican Colony for its September 16 ("Diez y Seis") celebration. As part of this event, the CHC received both Spanish- and English-language brochures from the THC with information about touring historic Hispanic Texas. The chamber displays the brochures and makes them available to any visitor to its office.
The chamber's participation also validates the CHC as a valuable community partner. The chamber sponsored a ribbon-cutting to honor the CHC moving into larger offices and the CHC took advantage of the occasion to host an open house, which resulted in publicity in the local newspaper and radio helping to inform the public about the new location.
By providing closer contact with community business leaders, this partnership gives the CHC access to the greater community. Additionally, the chamber president and staff offer great suggestions for how to make CHC projects more successful. Building this partnership has been a positive experience for all participants!
Photo above: McCulloch CHC and Brady-McCulloch County Chamber of Commerce present a Texas Treasure Business Award.
Click here to explore more ideas about partnering with chambers and CVBs.