Texas Main Street Program Wins National 'Innovation on Main Street' Award

The National Main Street Center named the Texas Historical Commission’s (THC) Texas Main Street Program (TMSP) the winner of its “Innovation on Main Street” awards for the Celebrate Main Street campaign.

“The Texas Historical Commission is honored to accept this award for our efforts to use innovative social media tools to preserve the authentic heritage of our past,” said Mark Wolfe, executive director of the THC. “We are proud to partner with the 89 Texas Main Street cities to sustain the unique qualities that make these communities so successful.”

Celebrate Main Street is a campaign originally launched by the TMSP in 2016 to recognize its 35th anniversary. The sweepstakes campaign was designed to increase awareness of the achievements of participating Texas Main Street communities by promoting them as destinations for tourists and visitors, primarily using social media. Individuals could sign up to enter the sweepstakes, and winners were awarded a weekend getaway to one of four Texas Main Street cities. The contest was a success for the Main Street communities and businesses across the state, raising awareness of their attractions and increasing the networks of contacts used by the THC and TMSP.

Continuing the acclaimed tradition, entries are now being accepted for the 2017 Celebrate Main Street Sweepstakes to win a trip for two to Harlingen. The prize package includes two nights of lodging, meals at local restaurants, plus other fun-filled activities in downtown Harlingen.

The sweepstakes contest is open to adults ages 18 and older during May to commemorate Preservation Month. To enter the contest, visit the THC’s website. Follow the THC on Facebook, or @txhistcomm on Twitter and Instagram, for more dates and announcements. Award winners were announced as a part of the Main Street Now conference in Pittsburg, PA on May 3, 2017.