Heritage Tourism

If you enjoy traveling to experience the places and activities that authentically represent the stories and people of the past and present, then you are a heritage tourist. According to the 2015 University of Texas and Rutgers University Economic Impact of Historic Preservation in Texas report, Heritage tourism is a $7.3 billion dollar industry in Texas and accounts for more than 10.5 percent of all travel in Texas. 

In support of Texas’ Heritage Tourism economy, the Heritage Tourism Program inspires visitation to heritage sites statewide through the development and distribution of promotional and educational materials:


  • Hispanic Texans was released in 2015. This print travel guide explores Hispanic heritage in Texas at sites and locations statewide through historical essays, contemporary photography, and rich travel writing.  The 100 page guide is available in English and Spanish versions and follows the 2010 release of African Americans in Texas, the first in a series of cultural-heritage travel guides.
  •  Texas Time Travel Tours, the THC’s first mobile app was launched in 2014.  Working closely with communities statewide, the Heritage Tourism Program staff developed enriched, digital content for the mobile app’s seven statewide, historically themed tours, which give Texans the platform to tell their own histories to travelers. New thematic mobile tours are planned to launch in 2016 and 2017.

The Heritage Tourism Program maintains and develops the portal website for Texas heritage tourism, TexasTimeTravel.com.  Travelers can search this website by such varied themes as military history or historic cattle trails and be directed to sites located throughout the ten Texas Heritage Trail Regions. This website provides heritage tourism businesses and organizations free promotion of site visitation opportunities and events, and presents Texas Heritage Trail partnered sites significant value, having acquired over half a million website visits since its initial launch.

The Heritage Tourism Program also assists Texas communities in the development of heritage tourism offerings through local level product development workshops. Click on the “Highlights” below to be inspired by the new tourism offerings developed in five Texas communities during recent workshops. 

What's New

Ready for a Real Texas Road Trip!?!

Four new mobile tours are in development for our Texas Time Travel Tours mobile app! Celebrate the 150th anniversary of the Chisholm Trail with new tour videos; commemorate the centennial of World War One in Texas with new audio tracks and site interpretation; drink, polka, and Sprechen Sie Deutsch with German Texans; and sense the struggle, uncertainty, and independence of the Texas Revolution.  The new tours will go live in spring and summer of 2017, adding engaging new interpretive content to our award winning mobile app!

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Texas Time Travel Mobile Tours Wins National Interpretive Media Award!

The National Association for Interpretation awarded the THC’s Texas Time Travel Tours an Interpretive Digital Media Award in recognition of our mobile app’s delivery of natural, cultural, and historical interpretive services.   The award was presented during the 2016 NAI National Conference held in Corpus Christi. 

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