The historical marker process in Texas begins at the county level. After you have reviewed all the relevant information, contact your county historical commission chair if you are interested in submitting a sponsorship application.
Contrary to popular belief, marketing is not merely getting the word out. The foundation of marketing depends on finding out what people want and providing it; letting people know what you have to offer; and following up with good customer service. No amount of advertising or public relations will bring people back if your event, program, exhibit, or tourism site is not interesting, lively, and informative. And visitors will never return if they receive poor customer service.