Using Social Media to Engage the Public
Developing content for social media doesn’t have to be burdensome task. Just recycle content from other sources or from other platforms your County Historical Commission (CHC) is already using. For example, if you have a successful column in the local newspaper or a regular segment on the radio, post that same information to your social media page. Each medium has a slightly different audience and connects you to new people.
Spread the achievements of your CHC through posts on social media and your website. Let the public know about ongoing CHC projects and accomplishments by posting a photo and writing a brief description of the effort. This is also a great opportunity to thank sponsors and partners. If you are using Facebook, check to see if your partners have a Facebook page or website that you can link to from your page.
Generating “buzz” online attracts the attention of key decision-makers in your community. Your online presence should complement the updates given to your judge and commissioners during county commissioners court. Working on social media and web content throughout each month creates an unofficial record of activities, making it easier to pull together updates and visuals. This is especially helpful when compiling year-end reports!
Social Media Examples From CHCs
Preservation is a grassroots effort. Sharing preservation opportunities, projects, or information about endangered properties on social media is an effective way to get the message out quickly. Here are a few examples.
Baylor CHC helped to save the Lake Creek Bridge by working with the Texas Department of Transportation (TxDOT) during a review of existing bridge conditions. The CHC used the Baylor County Museum’s Facebook page to share updates on the review process and direct the public to a website dedicated to the preservation of the Lake Creek Bridge. The campaign was successful and TxDOT agreed to restore and move the bridge to a public park in the City of Seymour.
Gonzales CHC is using their website and Facebook page to both disseminate county history and recruit volunteers. Glenda Gordon, Gonzales CHC Chair, reported the following: “The new Gonzales CHC website and Facebook page have been very useful tools in connecting to both commission appointees and the public. The website is becoming a clearinghouse for education, preservation, and lineage organizations in the region and beyond. Because we now have the GCHC website active, volunteers are coming forward to enter cemetery data to electronic spreadsheets so that the listings and updates for Gonzales County cemeteries may be added to our website.”
Thank you to the Baylor CHC and the Gonzales CHC for sharing the ways they use social media.
Please be sure your CHC complies with all applicable copyright laws before publishing any material on your social media page or website.