On September 26, 2016, the Texas Historical Commission and the Bullock Museum presented the third annual Story of Texas Workshop. The one-day workshop discussed how to expand the reach of our organizational missions by re-evaluating branding, programming, and fundraising.
The workshop touched on the following topics:
- Demographics collection and use
- Organizational and community rebranding
- Partnerships that expand promotional strategies
- Focus groups, evaluations, and membership surveys
- Fundraising strategies to increase member and donor support
Reference materials from workshop speakers are located here.
10:00 a.m. OPENING PANEL
Know Thyself . . . and Thy Neighbor––You think you know your local audience but do you? Consider how demographics reveal the personality of local populations, and how that information helps organizations reconnect to communities.
12:30 p.m. CONCURRENT SESSIONS
Promotional Partnerships––How can organizations work together to share and expand audience engagement through partnerships and promotional efforts? Presenters will discuss opportunities for outreach, marketing, and programming that have all developed when organizations came together with common goals that led to a joint strategy or initiative. Examples will come both from within Austin and outside of Texas.
Fundraising Case Study––What are the best strategies for determining how to fund programs and initiatives? This session will explore how to match your institutional goals with donors, foundations, and government support. We’ll also discuss fundraising strategies via building your membership support base.
1:45 p.m. CONCURRENT SESSIONS
Program Design––Once you've gotten a basic understanding of your community's demographics, where can you go next? How about asking questions of the audiences your demographics revealed? This session will discuss findings from recent focus groups held at the Bullock Museum and how that data will be used to inform future program planning.
Surveys and Strategies––Surveys––when used strategically––can connect individuals to organizational missions and programmatic priorities. This session will discuss how thoughtfully crafted surveys contribute to organizational planning and improvement. We will also discuss how surveys can be used to cultivate tangible and intangible support for missions, programs, and events.
3:00 p.m. DISCUSSION GROUPS––Austin Room, Third Floor
- More about Understanding and Using Demographic Data––
Ryan Robinson (City of Austin)
- More about Rebranding––Stacey Kaleh (Sherry Matthews Advocacy Marketing)
- More about Promotional Partnerships––Lani Gonzales (Austin Museum Partnership) and Randi Ragsdale (Bullock Museum)
- More about Program Development––Kate Betz and Angela Kennedy (Bullock Museum)
- Texas Historical Commission Museum Services––Laura Casey and Tricia Blakistone (THC)
- Expanding Your Audience through Online Collaboration––Stephen Cure (Texas State Historical Association)
- Friends of the THC Development Workshops––Angela Reed (Friends of the THC)
2016 Story of Texas Workshop: Know Thyself—content here.
2015 Story of Texas Workshop: Connecting Educators and Audiences—content here.
2014 Story of Texas Workshop: Telling your story in bigger and better ways—content here.
More learning opportunities targeted for CHCs here.
More learning opportunities associated with THC programs here.