Presenter: Colleen Dilenschneider, Chief Market Engagement Officer at IMPACTS and author of the popular website, "Know Your Own Bone"
Sick of all the recent talk about millennials? Even millennial Colleen Dilenschneider cannot blame you - although all this talk is for good reason! Millennials make up the largest generation in human history and they are not visiting or supporting cultural organizations at representative rates. This is a big problem for the long-term sustainability of museums...but not for the reasons that some organizations think. In this webinar, Colleen Dilenschneider - Chief Market Engagement Officer at IMPACTS and author of the popular website, "Know Your Own Bone" - will
share data outlining the "millennial opportunity" facing museums today, highlight the mindset shifts necessary to better engage audiences, and propose a fresh, new way of approaching "millennial talk" that may renew your interest in this urgent call to action.