Presented by the Texas Historical Commission, the Texas Association of Museums, and Daniller + Company
Do you have a thriving membership program or does your membership program need a tune up? Are you maximizing its income potential or could you make changes that will yield more long-term loyal supporters of your organization?
This workshop is a primer for beginners and a great review for seasoned membership professionals and will cover new trends in thriving membership programs. Topics will include:
- Why Membership?
- Member Life Cycle
- Membership Program Structure
- Methods to Market Membership
- Membership Renewals
- Upgrade Campaigns
- Membership Program Analytics
- Stewarding your Members for Long-term Loyalty
Don’t miss this opportunity to learn from two deeply experienced membership professionals with over 30 years of combined experience who currently work with over 35 museums and botanic gardens located all over the country, including the Kimbell Art Museum, the McNay Art Museum, the Franklin Institute, Carnegie Museums of Pittsburgh, and the National Museum of Women in the Arts.
Mae Daniller and Martha Ernst of Daniller + Company will lead this interactive and lively session, with plenty of time for questions during the workshop.
Workshop Details:
Museum of Fine Arts, Houston
Thursday, August 25, 2016
10 a.m.-4 p.m.
The fee is $35 and includes lunch.
Registration is available through the Texas Association of Museums website.
Daniller + Company is a premier fundraising consulting firm located in Austin Texas. With dozens of non-profit clients across the country, they work with organizations from 5,000 to 500,000 supporters developing customized membership and annual giving strategies.
