Understanding Audiences and Visitors Workshops

Nov 13 2015 - 8:30am to 4:00pm

Texas Heritage Museum

112 Lamar Drive
Hillsboro  Texas  76645

“Understanding Audiences and Visitors” will help participants learn how to collect visitor information, locate demographic research, identify overall demographic trends, and explore how to use that information to keep their museums relevant.

The workshop will address ways to measure audiences, identify and target future audiences, and leverage free or low-cost resources for continual market scanning.  Combining presentation with informal interaction, the instructor will introduce participants to useful tools, including a simple spreadsheet design for tabulating data and audience profiles.

This workshop is sponsored by the Texas Historical Commission's Museum Services Program in partnership with the Texas Association of Museums. Registration is required and is available through the Texas Association of Museums website.

Understanding Audiences and Visitors Workshop

Dates and locations for this workshop:
October 16, 2015 Gaines County Historical Museum, Seminole, TX
November 13, 2015 Texas Heritage Museum, Hillsboro, TX
December 4, 2015 Brazoria County Historical Museum, Angleton, TX
February 5, 2016 Location to be determined

“Understanding Audiences and Visitors” will help participants learn how to collect visitor information, locate demographic research, identify overall demographic trends, and explore how to use that information to keep their museums relevant.

The workshop will address ways to measure audiences, identify and target future audiences, and leverage free or low-cost resources for continual market scanning.  Combining presentation with informal interaction, the instructor will introduce participants to useful tools, including a simple spreadsheet design for tabulating data and audience profiles.

Particularly appropriate for marketing and development staff, “Understanding Audiences and Visitors” is designed for those responsible for interaction with visitors and audiences. Workshop participants should bring with them any audience or visitor data gathered in the previous year, as well as U.S. Census Bureau information related to their community.  (TAM will provide instructions on how to find the census information on the internet when you register.)

Instructor: Erin McClelland
Cost:  $35
Lunch is included
Registration is required and will be open soon through Texas Association of Museums website

This workshop is sponsored by the Texas Historical Commission's Museum Services Program in partnership with the Texas Association of Museums. 

- See more at: http://www.thc.texas.gov/preserve/projects-and-programs/museum-assistanc...