Our Expertise

Visitors and Guide touring San Jose Mission.

Our staff work in collaboration with cultural and civic entities, tourism professionals, historic site managers, and other local partners, to help assess and cultivate local heritage assets, create authentic visitor experiences, and promote Texas history and culture to travelers. In collaboration with these same partners, we develop many travel-related products in digital and print formats. The Heritage Tourism team also provides direct community assistance to help strengthen authentic visitor experiences and build organizational capacity at the local level. 

Our Expertise: 

Through a variety of projects and initiatives, and in some cases by special request, our team provides consultation on the following topics: 

On-site assessments
Survey of visitor resources
Interpretive guidance
Consumer data-based audience assessments


Exhibits and artifact interpretation
Public programs and event design
Visitor experience development
Tour design
Product development

Project planning: partners and timelines
Board recruitment and engagement
Grant writing
Strategic Planning
Communications strategy


Audience Diversification / Expansion
Volunteer and docent recruitment
Partner assessment
Sponsor recruitment


Next: Learn more about our ongoing initiatives, including the tourism publications we create in house.