The Road to Great Exhibits

The resources below are from the Fall 2019 The Road to Great Exhibits workshop series. They offer extensive information about affordable uses of technology within exhibits, as well as research resources, interpretive writing, and visual storytelling using examples from Texas transportation history. All materials presented, used, and distributed at the in-person workshops are available for download, plus further resources on using technology in exhibits and conducting research on Texas transportation history. The travelling exhibit banners and text may be downloaded, printed, and used at your museum. Please contact Museum Services with questions about any of these resources.

Workshop Series

Traveling Exhibit

Technology Product


Engaging the Public Through Content Marketing
November 12, 2019
What is content marketing, and how it can be used as a tool to share information with the public in support of your institutional mission? Laura Cruzada from the Texas Department of Transportation and Kate Betz from the Bullock Texas State History Museum share examples of content marketing from their organizations and discuss strategies for balancing it with more traditional marketing techniques. Learn concrete steps that you can take to better engage your community through free or low-cost local marketing efforts.
Webinar Recording
Webinar Slides
Webinar Resources Handout

Incorporating Transportation History Into Exhibits
December 5, 2019
Are you considering researching and incorporating transportation history into your museum exhibits? Learn about the many resources available from The Texas Department of Transportation and other sources, as well as how to access them, and best practices for utilizing them your exhibits. Using examples from exhibits across the state, this webinar focuses on strategies for using these resources to tell local stories that support your community's history.
Webinar Recording
Webinar Slides
Webinar Resources Handout

Workshop Results

After participating in The Road to Great Exhibits workshop, participants created the following products for their museums and organizations.

Model Train Layout Video
Hearne Depot Museum

Promotional Graphics
Sam Rayburn House State Historic Site

Carrillo in Color Online Exhibit
University of Texas at El Paso Library

African-American Del Rio Online Exhibit
Whitehead Memorial Museum

African-American Del Rio Pop-Up Banners
Whitehead Memorial Museum

This Train is Bound for Glory: The Story of America's Chapel Cars
Hearne Depot Museum


The Road to Great Exhibits is a collaboration between the Bullock Texas State History Museum, Texas Historical Commission, Texas Department of Transportation, and Texas Association of Museums.

Photo Gallery

Click on any image to view the photo gallery.