Webinars

Upcoming Webinars

Sign up below to participate in these free webinars. All webinars are recorded and archived on this page within 1-2 days of the presentation.

Creating Exhibitions in Response to Current Events
Thursday, October 1, 1:00 p.m. CT
Margaret Koch, Executive Director, Bullock Texas State History Museum
Register now!
More and more, museums are looking for practical ways to quickly respond to current events in their communities. When Hurricane Harvey hit along the coast, most people in Texas knew someone personally affected. The Bullock Texas State History Museum wanted to keep the momentum of support going past fleeting news accounts, and draw visitors into history as it was happening. Partnering with Texas Monthly, the museum team created an exhibition in about 8 weeks with a minimal budget for a small, but very visible space. The resulting project helped the team understand that they had the resources and motivation to respond to significant events in a thoughtful and relevant way for visitors, while preparing the exhibition in a way that made it easy to travel. 

This session will lay the groundwork for taking a concept from development to implementation while looking at internal policies that allow and encourage an institution to be flexible and responsive to current events; approaching stakeholders with the expertise and resources to assist; helping staff prioritize on-going responsibilities in order to take on a quick project; and open discussion about mission and response in order to contribute in a meaningful way to community needs.

Affordable and Transportable: Creating and Circulating Compact Traveling Exhibitions
Tuesday, October 6, 10:00 a.m. CT
Melissa Huber, Director of Programs and Communication, Humanities Texas
Register now!
Many museums and cultural institutions are interested in developing high-quality, compact, and affordable traveling exhibitions from their own collections and archives. Exhibitions of this scale allow an organization to reach a broader audience within Texas communities while raising awareness of the organization itself and its unique resources. This session will offer practical guidance for developing highly-accessible traveling exhibitions including tips on interpretation, design/fabrication, promotion, scheduling, crating/shipping, insurance, and maintenance/repair. Presenter Melissa Huber will also discuss the benefits of developing exhibitions that accommodate non-traditional venues, such as libraries and schools, and how venues can utilize these exhibitions to enhance their existing programs.


Many other organizations offer free webinars on a host of topics related to museum work. Museum Services maintains a list of those upcoming webinars here.

Archived Webinars

All Museum Services webinars are recorded and can be viewed at any time using the links below. Click on the arrows to expand each section. Slides and handouts are also available for download. All recordings, along with automated transcriptions, are also available on our GoToStage Channel.
 

Recent Webinars

Multi-tool Museum Programming: Adaptable Activities for Varied Audiences
September 21, 2020
“Too many programs, not enough time!” is a challenge for museum staffs of all sizes and configurations. One solution is to develop a collection of programs and activity structures which can be adapted to a variety of content, audiences and program formats. Education staff from Bayou Bend Collection and Gardens education demonstrate and showcase several collection-based, visitor-centered activities and explain how they can be modified for different ages, levels of expertise, and for digital and in-person delivery.
Recording
Slides
Handout

Together in the Sandbox: Board and Staff Relationships
September 16, 2020
This webinar focuses on the relationship between nonprofit boards and staff in three different situations: a traditional nonprofit with staff, a public agency, and an all-volunteer board. Presenters Anjali Zutshi and Angela Reed share thoughts and real-life examples about the dynamics in each of these situations, along with specific governance recommendations that will help an organization accomplish its mission effectively in any of these situations. They also talk about the do’s and don’ts to keep in mind for both boards and staff in these situations, and offer recommendations on practices and procedures that will ensure that the relationship between board and staff are productive and consistently in support of the organization’s mission.
Recording
Slides
Handout

Best Practices for the Nonprofit World
August 19, 2020
For many small and mid-sized nonprofits, knowing how to build and maintain the health of the organization, using current best practices and the very best management strategies, is critical and can mean life or death for the organization. Often, smaller organizations strapped for time, money, and effective leadership are not aware of these best practices and the rules and regulations governing nonprofits, which ultimately jeopardizes the health of those organizations. This webinar will focus on best practices on board governance, sound administration, financial management, board development, and fundraising. Presenter Anjali Zutshi will provide guidelines addressing each of these issues, which will help newer organizations build and strengthen their foundation and credibility and offer established nonprofits a refresher to regain momentum.
Recording
Slides
Handout

Audience Engagement

Multi-tool Museum Programming: Adaptable Activities for Varied Audiences
September 21, 2020
“Too many programs, not enough time!” is a challenge for museum staffs of all sizes and configurations. One solution is to develop a collection of programs and activity structures which can be adapted to a variety of content, audiences and program formats. Education staff from Bayou Bend Collection and Gardens education demonstrate and showcase several collection-based, visitor-centered activities and explain how they can be modified for different ages, levels of expertise, and for digital and in-person delivery.
Recording
Slides
Handout

Making the Most of Math Connections at Museums and Historic Sites
June 25, 2020
The MathHappens Foundation shares some ways they have worked with museums in central Texas to connect mathematics to museum exhibits and historic settings, particularly focusing on how they relate to Texas history. Authentic math connections can be made throughout a museum’s permanent collection, including trains, jails, cannons, almanacs, maps, speeches, survey tools, pioneer life, historic buildings, lighthouses, ships, quilts, nature trails, and wildlife exhibits.
Recording
Slides
Handout

Heritage Tourism and Museums: Collaborating for Success
June 9, 2020
What is heritage tourism? Who are heritage tourists and how can your museum reach them? This discussion will focus on these questions, why they should be central to your museum’s mission and outreach efforts, and why they are more important than ever in the wake of COVID-19. Sarah Page, Heritage Tourism Program Coordinator for the THC, explores ways to collaborate locally and regionally to improve the visitor experience at your museum and in your community as a whole. She also discusses the importance of interpretation and how to make your museum stand out as a heritage tourism destination.
Recording
Slides
Handout

Museums and Millennials: Tips for Successful Engagement
April 29, 2020
Does your museum struggle to entice and engage a millennial audience? Uncover why millennials choose to patronize certain museums, what events they like to attend, and how museums can engage this coveted generation long after the events have ended. Jackie Spainhour, author of Museums and Millennials: Engaging the Coveted Patron Generation, provides practical takeaways and examples of programs that have successfully attracted a millennial audience. She also discusses the four areas to focus on when marketing to millennials: affordability, uniqueness, relevance, and accessibility (AURA) and considers ways to engage with millennials in the wake of COVID-19.
Quick Reference Guide
Recording
Slides
Handout 1
Handout 2

Bringing Objects & Artifacts to Life
Feburary 27, 2020
Getting your audience interested in objects can be difficult! Museums Unbound brings you their favorite tools to help interpret objects and artifacts. From discovering new aspects of the same old artifact to getting a whole classroom talking about what’s in front of them, these tools are easy to use in galleries, at cultural sites, with artwork, or in the midst of ancient ruins. Presenters Jodi Larson and Hannah Kellogg talk about how to get up close and personal with objects, how to look at your museum’s collections in new and non-traditional ways, and how to use the artifacts in your museum to tell a story and create a social experience.
Recording
Slides
Handout

Museum Relevance: Exhibitions for Social Justice
January 23, 2020
Elena Gonzales discusses how museums can reach the whole population, rather than a dwindling half of it, how museums can develop more honest and functional relationships with communities that typically have not visited, and what curatorial strategies and tactics are most effective when museums want to build empathy, long lasting memories, and inspiration for visitors. She shares examples of institutions that are embracing opportunities to become more relevant by doing work within the galleries to more equitably distribute risks and rewards in society.
Quick Reference Guide
Recording
Slides
Handout 1
Handout 2
Handout 3 

Neurodiversity in Museums: Crafting Community for Children with Autism Spectrum Disorder
January 15, 2020
Museum professional and autism mom Jackie Spainhour provides insight into how museums of all sizes and scopes can adapt their facilities and programming to suit the needs of children on the autism spectrum. Jackie shares tangible steps that any museum can take, resources for best practices in engaging children on the autism spectrum, and discusses how and why museums should prioritize these efforts.
Quick Reference Guide
Recording
Slides
Handout 1
Handout 2

Se Habla Español: Strategy and Implementation for Bilingual Resources at Museums
October 2, 2019
This webinar examines how to evaluate your organization’s needs regarding bilingual (English-Spanish) resources and options for implementation. Museum consultant María del Carmen Barrios-Giordano discusses Latin American, Latino, and Hispanic communities in the United States, attitudes towards Spanish language use, and what constitutes good translated text. Become more comfortable recognizing and discussing the needs of Spanish-speaking audiences with colleagues, and understand the range of opportunities to welcome Spanish speakers at museums.
Quick Reference Guide
Recording
Slides
Handout

Podcasting 101 for Museums and Historic Sites
April 24, 2019
How can history organizations and sites use podcasting to connect with audiences, educate, and build super fans? In this webinar, Hannah Hethmon, a consultant and producer specializing in podcasting for cultural nonprofits covers the A-Z of podcasts.
Recording
Slides
Handout

Bringing History to the Classroom: Outreach for Museums
March 20, 2018
Preferably, all the schools in your area would be able to visit your museum, but how do you serve those who cannot? How about creating a traveling trunk? Roseann Bacha-Garza, of the University of Texas Rio Grande Valley’s CHAPS Program, discusses her own department’s experience in creating a traveling trunk including how they integrated TEKS into the project.
Recording
Slides

Advocacy In Action
October 10, 2017
Hear from museum colleagues who have effectively employed advocacy in their work and thus were successful on two fronts: solving an issue that needed solving, and increasing the museum’s visibility as a community entity.
Recording
Slides
Handout

Museum Metamorphosis: Building the Case for Change
August 3, 2017
We know museums do good work and are critical to communities. But how do we carry that message to others? Learn the importance of clearly articulating your case, how to draft key and consistent messages to articulate the need for change with different audiences, and develop techniques to better reach a desired audience.
Recording
Slides 
Handout 1
Handout 2

Teaching Teachers: How to Plan and Facilitate Teacher Workshops at Your Museum
March 20, 2017
Educators from The Old Jail Art Center, Dallas Heritage Village, and the Petroleum Museum share tips and strategies for engaging with teachers at your museum.
Recording

Career Development

Becoming a Better Leader: Building Practices & Capacity to Care for Yourself & Your Team
September 5, 2019
In the museum profession, leaders don't always have to be managers. Over the course of a career, we can build capacity within ourselves to become a great leader. What exactly does that look like? Whether you're an established manager, just beginning your museum career, or are a mid-career professional, you'll gain some new insights from Michelle Mileham into how to care for yourself and your team, building skills to help you lead.
Recording
Slides

Ages and Stages of a Museum Career
June 27, 2019
Museum careers are rarely neat and linear. Someone just starting out may be fresh out of school, making a mid-career transition or nearing retirement. Similarly, the most senior person on staff may also be one of the youngest. Recognizing where you are in your career, and what needs you have at that stage, will help you stay motivated and feeling successful in your work. Being aware of these "ages and stages" will also let you support colleagues by meeting them where they are. Sarah Erdman, editor of The Care and Keeping of Museum Professionals, shares big ideas and concrete strategies, along with ideas that you can implement right away.
Recording
Slides

Creating a Community of Museum Colleagues
June 5, 2019
Felice Cleveland and Natalie Svacina co-founded the Houston Museum Education Roundtable. This presentation provides an overview of how Houston-based museum educators interested in quality educational practices built a community by meeting regularly throughout the year in the spirit of sharing and collaboration. Hear more about how this initiative came together by hosting a series of program at rotating institutions on a variety of topics, selectively chosen leadership, and staying flexible and responsive to the needs of the group. Learn some tools and tips to start a similar group in your community.
Recording
Slides
Handout 1
Handout 2

Collections Care

Organizational Practices: A Digital Repository's Perspective
April 22, 2020
Examine collection organization and preservation from the perspective of The Portal to Texas History, a digital repository for cultural heritage and historic materials from across the state of Texas. Jake Mangum and Marcia McIntosh focus on how knowing one’s organizational scope, mission, and collection goals can help shape their materials management. Learn useful collection organizational techniques as well as methods and resources for digitization and metadata creation.
Recording
Slides
Handout

Appraising and Insuring Historical Treasures
March 3, 2020
Appraiser Barbara Blades-Lines and insurance agent Joy Simpson address the benefits of documenting and insuring historic treasures. Learn about the importance of selecting the right appraiser, appraisal reports and associated expenses, approaches to valuation, and how collectors can follow market trends. The webinar concludes with a discussion about how appraisals relate to your insurance coverage and best practices in communicating with your insurance agent.
Recording
Slides

Collections Management Policies 101
October 16, 2019
Developing or updating your institution's Collections Management Policy (CMP) can be a daunting task, especially for staff at small and mid-sized museums. Where do you begin? What resources are available? What information should be included in a CMP? In this webinar, Mikaela Young from the Bell County Museum discusses the basics of a Collections Management Policy and offers a step-by-step guide for creating or updating a CMP. She also shares tips and tricks from the Bell County Museum's recent Collections Management Policy revision.
Recording
Slides
Handout

Environmental Monitoring for Museums: The Basics
September 19, 2019
One challenge that all museums face is maintaining a good environment for their objects. Poor control over temperature, relative humidity, and light levels in storage and exhibit spaces can have detrimental effects on everything in the collection. This webinar explores the basics of how the museum environment can impact collections, as well as how to go about engaging in an environmental monitoring program. Stephanie Allen-Givens takes a look at different types of monitoring equipment, some easy ways you can combat various environment-related issues, and discuss available resources to help you get started.
Recording
Slides
Handout

Insurance Basics for Historical Collections
August 22, 2019
When operating within a modest budget, it is crucial to understand what types of insurance are the most beneficial and necessary to your organization. In this webinar, Joy Simpson from Higganbotham describes the various coverages available to you and how they function when there is a claim. Joy also discusses current trends in insurance and some best practices in avoiding claims by implementing risk management.
Recording
Slides
Handout

Better Safe than Sorry: Understanding Hazards Found in Collections
August 21, 2018
Museum collections are filled with ordinary objects that contain health and safety hazards for museum staff and volunteers. During this webinar, we explore how you can identify these objects and work safely around them.
Recording
Slides
Handout

Textile Conservation
September 13, 2017
Do you have quilts, costumes or embroidered samplers in your collection? Learn about methods for storage, handling and display that will extend the lifespans of these fragile but vulnerable materials.
Recording
Slides
Handout

Caring for Photographs
August 9, 2017
Photographs are some of the most useful artifacts in our collection as well as some of the most vulnerable. Learn how to identify a few common types of historic photographs so that you can utilize appropriate storage systems, storage materials, and exhibit practices.
Recording
Slides
Handout

Caring for Books and Paper
July 12, 2017
Books and paper are some of the most common artifacts found in museums. Learn about the mechanisms of deterioration for paper objects and how to house and handle them safely.
Recording
Slides
Handout

Critters and Slime: Dealing with Biological Agents of Deterioration
June 14, 2017
Insects, rodents and mold are all sources of quick and catastrophic damage to museum collections. In this webinar, Rebecca Elder of Rebecca Elder Cultural Heritage Preservation explores how to prevent pest infestations and what to do when, despite the best prevention efforts, your collections are invaded.
Recording
Slides
Handout

Controlling The Preservation Environment: The Most Important Thing You Can Do For Your Collection
March 8, 2017
The environment affects every single object in your collections. This webinar examines the effects of temperature, relative humidity and light on collections, investigates ways to monitor the environment, and provides quick, low-cost tips on reducing environmental damage.
Recording
Slides
Handout

Collections Protection
February 23, 2017
A good offense is the best defense! The Texas Historical Commission’s own Chief Curator Laura DeNormandie virtually walks you through basic preventative measures you can use to safeguard your artifacts.
Recording
Slides
Handout

Disaster Preparedness & Emergency Response

Museums Beyond Reopening: Thriving in Your New Normal
May 27, 2020
In the midst of a pandemic that will likely impact our lives for the next 18-36 months, how will your museum continue to do business? Will you survive or thrive? The day after reopening is the first day of your new normal. This discussion will focus on planning in times of uncertainty, developing a toolbox to keep your museum agile and resilient, and thinking entrepreneurially to grow in your mission. Ellen Cone-Busch, Director of Historic Sites at the THC, looks at how to modify your operations to meet the challenges the pandemic has brought, build new revenue streams, and use this time of change to make your museum stronger.
Recording
Slides
Handout 1
Handout 2

COVID-19 Resources for Texas Museums
April 7, 2020
Museums, like all nonprofits in the arts and humanities, are feeling the impacts of the COVID-19 epidemic in their daily operations as well as in their fundraising efforts. Organizations are grappling with what programming options to offer, while struggling to keep their members and donors engaged. Eric Lupfer, Anjali Zutshi, and Laura Casey share about programming and funding opportunities, resources, and assistance available to guide museums in recalibrating their efforts so they can come out strong as they pursue their mission. The presenters also discuss the CARES Act and how the provisions therein can assist museum.
Recording
Slides
Handout 1
Handout 2

Responding to Hurricane Harvey
September 28, 2017
Was your institution affected by Hurricane Harvey? Are you curious about resources available to the museum community after a major disaster? Rebecca Elder of the National Heritage Responders and Lori Foley of the Heritage Emergency National Task Force discuss emergency response.
Recording
Slides
Handout

Don’t Panic: Responding to Your Emergency
May 17, 2017
Sudden emergencies can affect any collection. Rebecca Elder of Rebecca Elder Cultural Heritage Preservation examines the emergency response and salvage process and discusses resources that are available to help you when the worst happens so that you can recover.
Recording (the slides do not start until 7 minutes into the webinar)
Slides
Handout

Hurricanes, Tornadoes and Earthquakes, Oh My: Creating Your Emergency Plan
April 19, 2017
One of the most basic steps for protecting your collection is creating an emergency plan. This webinar will start by assessing threats to your collection, and then introduce a simple, free tool for creating an emergency plan that will leave you ready when the worst happens.
Recording
Slides
Handout 1
Handout 2

Diversity, Equity, Access, & Inclusion

Museum Relevance: Exhibitions for Social Justice
January 23, 2020
Elena Gonzales discusses how museums can reach the whole population, rather than a dwindling half of it, how museums can develop more honest and functional relationships with communities that typically have not visited, and what curatorial strategies and tactics are most effective when museums want to build empathy, long lasting memories, and inspiration for visitors. She shares examples of institutions that are embracing opportunities to become more relevant by doing work within the galleries to more equitably distribute risks and rewards in society.
Quick Reference Guide
Recording
Slides
Handout 1
Handout 2
Handout 3 

Neurodiversity in Museums: Crafting Community for Children with Autism Spectrum Disorder
January 15, 2020
Museum professional and autism mom Jackie Spainhour provides insight into how museums of all sizes and scopes can adapt their facilities and programming to suit the needs of children on the autism spectrum. Jackie shares tangible steps that any museum can take, resources for best practices in engaging children on the autism spectrum, and discusses how and why museums should prioritize these efforts.
Quick Reference Guide
Recording
Slides
Handout 1
Handout 2

Se Habla Español: Strategy and Implementation for Bilingual Resources at Museums
October 2, 2019
This webinar examines how to evaluate your organization’s needs regarding bilingual (English-Spanish) resources and options for implementation. Museum consultant María del Carmen Barrios-Giordano discusses Latin American, Latino, and Hispanic communities in the United States, attitudes towards Spanish language use, and what constitutes good translated text. Become more comfortable recognizing and discussing the needs of Spanish-speaking audiences with colleagues, and understand the range of opportunities to welcome Spanish speakers at museums.
Quick Reference Guide
Recording
Slides
Handout

Creating a Culture of Civility in the Era of #MeToo & Time’s Up
May 3, 2018
Imagine a work environment where all communications and interactions were conducted in a civil and respectful manner. Co-workers and customers would be treated respectfully on a consistent basis. There would be no place for harassment, discrimination, bullying, workplace violence, unethical actions, or other disrespectful and potentially illegal behaviors. Instead of this idealized picture, studies and polls indicate that workplaces are a reflection of society at-large and that incivility is a serious problem that is getting worse. During this webinar, Equal Employment Opportunity Commission’s Joe Bontke offers a solution to edit and make your own.
Recording
Slides

Advocacy In Action
October 10, 2017
Hear from museum colleagues who have effectively employed advocacy in their work and thus were successful on two fronts: solving an issue that needed solving, and increasing the museum’s visibility as a community entity.
Recording
Slides
Handout

Museum Metamorphosis: Building the Case for Change
August 3, 2017
We know museums do good work and are critical to communities. But how do we carry that message to others? Learn the importance of clearly articulating your case, how to draft key and consistent messages to articulate the need for change with different audiences, and develop techniques to better reach a desired audience.
Recording
Slides 
Handout 1
Handout 2

Exhibits

Make You Look: How to Select Visuals that Will Keep Visitors Engaged with Your Exhibits
August 20, 2020
We often focus closely on the words in an exhibit to the exclusion of other elements, forgetting that exhibits are an inherently visual medium. If your visual components—photos, graphics, maps, etc.—aren't compelling, you aren't reaching as many visitors as you could. We discuss how you can use high-quality images and visuals to maintain audience interest, and give you guidelines for selecting the right type of visual in a given situation. Then we' do a deep dive into photography and explore what makes a photograph "exhibit worthy." Finally, we wrap up by reviewing the dos and don'ts of font selection and panel composition.
Recording
Slides
Handout 1
Handout 2
Handout 3
Handout 4

Well, That Was Awkward: Interpreting Difficult Stories in Your Exhibits
August 13, 2020
We all have those difficult stories in our collections: stories of oppression, injustice, discord, and disgrace that are uncomfortable to remember and discuss in private, let alone in a public space. That doesn't make them any less important to tell, though. In fact, your exhibits can become a place where people feel more comfortable exploring these tough topics. We explore exactly what makes these stories so difficult for people to grapple with and accept, and review various writing and exhibit design techniques you can use to help your visitors better engage with these challenging topics. 
Recording
Slides
Handout 1
Handout 2
Handout 3
Handout 4

Give 'Em Something to Talk About: Strategies for Engaging and Provoking Exhibit Audiences
August 6, 2020
We discuss how you can make your exhibits more engaging and thought-provoking to visitors, focusing on how the tone and voice of your labels signal to visitors early on about how to engage with your exhibits. We also look at specific techniques for writing more active, engaging labels that get visitors thinking and talking more about the stories your exhibits tell.
Recording
Slides
Handout 1
Handout 2 
Handout 3

Building A Collaborative Online Archive: A Case Study
August 5, 2020
Learn the basics to consider when creating an online collection or archive, as well as various ways of collaborating and partnering with other institutions--including the benefits of collaborating with an already established digital archive. Providing an online home for a variety of file formats and metadata schema presents routine challenges in digitization, data uniformity, and object description that require successful cooperation and good communication among partner institutions and private individuals. The William J. Hill Texas Artisans and Artists Archive (Hill Archive) is a hybrid digital database that documents the lives, work, and products of Texas artisans and artists through 1900. Since 2013, the Hill Archive has been working with private and public institutions as well as individual collectors to digitize objects and archival material from their collections. Also included are examples of lessons learned in partnering, along with tips and tricks for digitization and collaborative success.
Recording
Slides
Handout

Make Them Care, Part 2: How to Create More Memorable and Compelling Exhibits through Interpretation
July 30, 2020
Building on the previous week's webinar, this time we explored ways you can build on an interpretive theme to create a conceptual framework for your entire exhibit. WIth a special emphasis on hierarchy and repetition, we discuseed techniques to make your exhibits clearer, easier to follow, and most importantly, more memorable for your visitors.
Recording
Slides
Handout

Make Them Care, Part 1: How to Create More Memorable and Compelling Exhibits through Interpretation
July 23, 2020
We begin by reviewing the many places you can search for local, regional, and statewide history resources. Then we introduce the basics of interpretation: what is it, why it's effective, and how to make your exhibits more relevant to visitors using concepts like themes and universals. Finally, we wrap up the session by introducing Sam Ham's three-step process for theme writing. Participants will leave this webinar with an understanding of how to reach your visitors more effectively through the writte word. Next week we'll discuss how to build on a theme to create an entire interpretive exhibit.
Recording
Slides
Handout 1
Handout 2
Handout 3
Handout 4

Museum Relevance: Exhibitions for Social Justice
January 23, 2020
Elena Gonzales discusses how museums can reach the whole population, rather than a dwindling half of it, how museums can develop more honest and functional relationships with communities that typically have not visited, and what curatorial strategies and tactics are most effective when museums want to build empathy, long lasting memories, and inspiration for visitors. She shares examples of institutions that are embracing opportunities to become more relevant by doing work within the galleries to more equitably distribute risks and rewards in society.
Quick Reference Guide
Recording
Slides
Handout 1
Handout 2
Handout 3 

Incorporating Transportation History Into Exhibits
December 5, 2019
Are you considering researching and incorporating transportation history into your museum exhibits? Learn about the many resources available from The Texas Department of Transportation and other sources, as well as how to access them, and best practices for utilizing them your exhibits. Using examples from exhibits across the state, this webinar focuses on strategies for using these resources to tell local stories that support your community's history.
Recording
Slides
Handout

Incorporating AR/VR Technology Within Your Museum: A Behind the Scenes Look
July 30, 2019
As institutions that serve the public, museums and heritage sites should consider the evolving trends of how society utilizes technology to interact with the world around them. Incorporating augmented, virtual, and mixed reality into the museum setting may seem intimidating and costly, but it doesn't have to be. In this webinar, Dani Marshall shares how the Museum of Texas Tech University assessed and adapted available technological resources to develop an interactive element for their exhibits.
Quick Reference Guide
Recording
Slides

Selecting Strong Visuals for Exhibits
June 22, 2017
Choosing the right look for your exhibit can make the difference between leaving a lasting impression on your audience and missing the mark entirely. Learn how to select the best types of visuals for your exhibit, what makes a compelling photograph, which fonts to use (and which to avoid), and other principles for putting together visually appealing exhibits. This webinar is part of the WWI Centennial Series, and while examples from WWI are utilized, the information presented is applicable to everyone.
Recording
Slides
Handout

Grappling with Difficult and Undertold Stories in Exhibits
June 15, 2017
Stories of heroism and victory often take center stage when interpreting war, but sometimes telling the whole story means presenting stories of loss and tragedy as well. Learn about techniques for presenting difficult stories and explore examples of how organizations around the world are presenting perspectives that often go overlooked. This webinar is part of the WWI Centennial Series, and while examples from WWI are utilized, the information presented is applicable to everyone.
Recording
Slides
Handout

Implementing Good Storytelling in Your Exhibits
May 26, 2017
Storytelling is one of the most powerful ways to connect people with each other and the past. Learn what is - and isn't - a story, define the characteristics of good storytelling, and explore how you can find stories in your collections and incorporate them into your exhibits. This webinar is part of the WWI Centennial Series, and while examples from WWI are utilized, the information presented is applicable to everyone.
Recording
Slides
Handout 1
Handout 2 

Grants & Fundraising

Best Practices for the Nonprofit World
August 19, 2020
For many small and mid-sized nonprofits, knowing how to build and maintain the health of the organization, using current best practices and the very best management strategies, is critical and can mean life or death for the organization. Often, smaller organizations strapped for time, money, and effective leadership are not aware of these best practices and the rules and regulations governing nonprofits, which ultimately jeopardizes the health of those organizations. This webinar will focus on best practices on board governance, sound administration, financial management, board development, and fundraising. Presenter Anjali Zutshi will provide guidelines addressing each of these issues, which will help newer organizations build and strengthen their foundation and credibility and offer established nonprofits a refresher to regain momentum.
Recording
Slides
Handout

Grant Evaluation: Setting Goals and Measuring Impact
July 22, 2020
When writing funding proposals, you've likely encountered questions about the impact of your program or project – both the big picture and quantifiable data. Many granting entities and donors require organizations to provide information about evaluation as part of the request. They want to know how you will measure the impact and show the effectiveness of the program or project, and many times this information is critical to both building funding support and sustaining funding partnerships with donors. In this webinar, experienced fundraiser Anjali Zutshi shares the why and how of evaluation in a grant process. Learn about how to set goals at the beginning of the grant process (or even before that, during program development), how to measure the impact, both qualitative (big picture) as well as quantitative (specific numbers), of your programs or projects, and how to effectively present this to funders.
Recording
Slides
Handout

A Case Study in Creating a Successful Case Statement
May 21, 2020
Fundraising is about building a compelling case for support for your organization--its mission, the programs you offer, and the projects that you implement to serve your constituency. This case is equal parts storytelling and facts and figures to support your narrative. While an engaging narrative is essential to building a case, it is important to ensure that as you present to a funder, you address the critical items that funders are looking for and that they will respond positively to. This is especially important now, with increased calls on funders’ purses in response to the COVID-19 crisis. In this webinar, experienced fundraiser Anjali Zutshi will provides guideline for developing a strong case statement, which will better position your organization's efforts to build financial support.
Recording
Slides
Handout 1
Handout 2
Handout 3 

COVID-19 Resources for Texas Museums
April 7, 2020
Museums, like all nonprofits in the arts and humanities, are feeling the impacts of the COVID-19 epidemic in their daily operations as well as in their fundraising efforts. Organizations are grappling with what programming options to offer, while struggling to keep their members and donors engaged. Eric Lupfer, Anjali Zutshi, and Laura Casey share about programming and funding opportunities, resources, and assistance available to guide museums in recalibrating their efforts so they can come out strong as they pursue their mission. The presenters also discuss the CARES Act and how the provisions therein can assist museum.
Recording
Slides
Handout 1
Handout 2

Sealing the Deal: Making a Compelling Case for Funding with Private Foundations
February 11, 2020
Did you know that 90% of private foundations don’t have a website? Learn how to discover, locate, and approach potential funders while making a compelling case for funding. Dreanna Belden from UNT Libraries’ Portal to Texas History discusses resources for identifying potential funders, as well as strategies and best practices for approaching those funders. Learn how to craft your application for the greatest impact with concrete examples for a strong narrative that will connect with donors.
Recording
Slides
Handout 1
Handout 2

How Do We Pay For It?: Grants and Grant Writing for Collections
October 18, 2017
By now, you probably have a long list of collections care projects you would like to accomplish, but you probably don’t have the resources you need to make them happen. Learn about potential funding sources and the grant writing process so that you can make your collections care dreams come true.
Recording
Slides
Handout

Marketing

How to Develop Effective Social Media Content to Engage Your Visitors
July 9, 2020
Is your museum effectively building visibility within your community and engaging potential visitors through social media? Learn strategies for developing partnerships with other organizations within your community to help build an audience who is passionate about the services and programs you provide. Justin Minsker, Historic Sites Communications Coordinator for the Texas Historical Commission, discusses best practices for successful outreach campaigns and strategies for promoting museum exhibits, activities, and programs through Facebook and Instagram. He also shares insights on how to develop and leverage digital messages, create compelling visual assets, and effectively target your campaigns to build an engaged online audience.
Recording
Slides
Handout

Social Media and Your Cultural Organization: Where to Start
March 24, 2020 
Justin Minsker, Historic Sites Communications Coordinator for the Texas Historical Commission leads participants in exploring the basics of social media in promoting their cultural organization. Learn about setting up pages on Facebook, Instagram, and Google My Business and establish simple goals for using social media and develop engaging posts that can build a loyal audience using limited resources. Just shares examples of top performing content and how to track successes for reporting to stakeholders.
Recording
Slides
Handout

Engaging the Public Through Content Marketing
November 12, 2019
What is content marketing, and how it can be used as a tool to share information with the public in support of your institutional mission? Laura Cruzada from the Texas Department of Transportation and Kate Betz from the Bullock Texas State History Museum share examples of content marketing from their organizations and discuss strategies for balancing it with more traditional marketing techniques. Learn concrete steps that you can take to better engage your own community through free or low-cost local marketing efforts.
Recording
Slides
Handout

Digital Strategy on a Budget
May 14, 2019
How does a cultural institution of modest means make decisions about what technology to use, and the most effective ways to implement it? Non-profit digital strategy consultant Koven J. Smith shares strategies for implementing technology effectively in cultural institutions. Learn frameworks for decision-making that will enable the development of technology strategies that are impactful, transformational, and efficient.
Quick Reference Guide
Recording
Slides

Website Redos
July 25, 2018
Is your website outdated? Wondering how to give it a facelift? Texas Historical Commission’s webmaster Jared Porter shares some tips and answer your questions about updating your website.
Recording
Slides

Social Media as Your Ally
April 25, 2018
In order for your organization to stay successful, you need to consider social media as your ally.  Through some useful tips and recommendations that will benefit your business, you’ll be able to navigate through basic platforms and maintain your presence online with ease.
Recording
Slides

Big Marketing for Small Museums
February 20, 2018
Everyone wants to get the word out about their great museum but some can’t afford a dedicated marketing department. So what can you do to market your site on a small budget?  Mary Jane Connor, Director of Marketing at the Wisconsin Historical Society, shares some of her top tips for small museums with big marketing needs.
Recording
Slides

Museum Administration

Together in the Sandbox: Board and Staff Relationships
September 16, 2020
This webinar focuses on the relationship between nonprofit boards and staff in three different situations: a traditional nonprofit with staff, a public agency, and an all-volunteer board. Presenters Anjali Zutshi and Angela Reed share thoughts and real-life examples about the dynamics in each of these situations, along with specific governance recommendations that will help an organization accomplish its mission effectively in any of these situations. They also talk about the do’s and don’ts to keep in mind for both boards and staff in these situations, and offer recommendations on practices and procedures that will ensure that the relationship between board and staff are productive and consistently in support of the organization’s mission.
Recording
Slides
Handout

Best Practices for the Nonprofit World
August 19, 2020
For many small and mid-sized nonprofits, knowing how to build and maintain the health of the organization, using current best practices and the very best management strategies, is critical and can mean life or death for the organization. Often, smaller organizations strapped for time, money, and effective leadership are not aware of these best practices and the rules and regulations governing nonprofits, which ultimately jeopardizes the health of those organizations. This webinar will focus on best practices on board governance, sound administration, financial management, board development, and fundraising. Presenter Anjali Zutshi will provide guidelines addressing each of these issues, which will help newer organizations build and strengthen their foundation and credibility and offer established nonprofits a refresher to regain momentum.
Recording
Slides
Handout

Building A Collaborative Online Archive: A Case Study
August 5, 2020
Learn the basics to consider when creating an online collection or archive, as well as various ways of collaborating and partnering with other institutions--including the benefits of collaborating with an already established digital archive. Providing an online home for a variety of file formats and metadata schema presents routine challenges in digitization, data uniformity, and object description that require successful cooperation and good communication among partner institutions and private individuals. The William J. Hill Texas Artisans and Artists Archive (Hill Archive) is a hybrid digital database that documents the lives, work, and products of Texas artisans and artists through 1900. Since 2013, the Hill Archive has been working with private and public institutions as well as individual collectors to digitize objects and archival material from their collections. Also included are examples of lessons learned in partnering, along with tips and tricks for digitization and collaborative success.
Recording
Slides
Handout

Heritage Tourism and Museums: Collaborating for Success
June 9, 2020
What is heritage tourism? Who are heritage tourists and how can your museum reach them? This discussion will focus on these questions, why they should be central to your museum’s mission and outreach efforts, and why they are more important than ever in the wake of COVID-19. Sarah Page, Heritage Tourism Program Coordinator for the THC, explores ways to collaborate locally and regionally to improve the visitor experience at your museum and in your community as a whole. She also discusses the importance of interpretation and how to make your museum stand out as a heritage tourism destination.
Recording
Slides
Handout

Museums Beyond Reopening: Thriving in Your New Normal
May 27, 2020
In the midst of a pandemic that will likely impact our lives for the next 18-36 months, how will your museum continue to do business? Will you survive or thrive? The day after reopening is the first day of your new normal. This discussion will focus on planning in times of uncertainty, developing a toolbox to keep your museum agile and resilient, and thinking entrepreneurially to grow in your mission. Ellen Cone-Busch, Director of Historic Sites at the THC, looks at how to modify your operations to meet the challenges the pandemic has brought, build new revenue streams, and use this time of change to make your museum stronger.
Recording
Slides
Handout 1
Handout 2

COVID-19 Resources for Texas Museums
April 7, 2020
Museums, like all nonprofits in the arts and humanities, are feeling the impacts of the COVID-19 epidemic in their daily operations as well as in their fundraising efforts. Organizations are grappling with what programming options to offer, while struggling to keep their members and donors engaged. Eric Lupfer, Anjali Zutshi, and Laura Casey share about programming and funding opportunities, resources, and assistance available to guide museums in recalibrating their efforts so they can come out strong as they pursue their mission. The presenters also discuss the CARES Act and how the provisions therein can assist museum.
Recording
Slides
Handout 1
Handout 2

Appraising and Insuring Historical Treasures
March 3, 2020
Appraiser Barbara Blades-Lines and insurance agent Joy Simpson address the benefits of documenting and insuring historic treasures. Learn about the importance of selecting the right appraiser, appraisal reports and associated expenses, approaches to valuation, and how collectors can follow market trends. The webinar concludes with a discussion about how appraisals relate to your insurance coverage and best practices in communicating with your insurance agent.
Recording
Slides

Becoming a Better Leader: Building Practices & Capacity to Care for Yourself & Your Team
September 5, 2019
In the museum profession, leaders don't always have to be managers. Over the course of a career, we can build capacity within ourselves to become a great leader. What exactly does that look like? Whether you're an established manager, just beginning your museum career, or are a mid-career professional, you'll gain some new insights from Michelle Mileham into how to care for yourself and your team, building skills to help you lead.
Recording
Slides

Insurance Basics for Historical Collections
August 22, 2019
When operating within a modest budget, it is crucial to understand what types of insurance are the most beneficial and necessary to your organization. In this webinar, Joy Simpson from Higganbotham describes the various coverages available to you and how they function when there is a claim. Joy also discusses current trends in insurance and some best practices in avoiding claims by implementing risk management.
Recording
Slides
Handout

Making Your Case with Parent Organizations
June 7, 2018
Many museums and historic sites fall under the governance of county, city or universities. Representatives from organizations governed by these entities present challenges they have faced and the tools they utilized to solve these challenges.
Recording
Slides (Mayborn Museum)
Slides (Arts Council of Brazos Valley)

Creating a Culture of Civility in the Era of #MeToo & Time’s Up
May 3, 2018
Imagine a work environment where all communications and interactions were conducted in a civil and respectful manner. Co-workers and customers would be treated respectfully on a consistent basis. There would be no place for harassment, discrimination, bullying, workplace violence, unethical actions, or other disrespectful and potentially illegal behaviors. Instead of this idealized picture, studies and polls indicate that workplaces are a reflection of society at-large and that incivility is a serious problem that is getting worse. During this webinar, Equal Employment Opportunity Commission’s Joe Bontke offers a solution to edit and make your own.
Recording
Slides

Active Shooter Training for Museums
February 2, 2018
This training program, led by Sergeant Jose Chavarria of the Texas Department of Public Safety, is designed to teach you, as a museum staff, volunteer or board member, to take direct responsibility for your personal safety and security in the museum and beyond. It stresses awareness, preparation, and rehearsal; the keys to safety. Learn how, with proper mindset and the necessary tools, to be better equipped to react with purpose and to maximize your chance of survival if involved in an active shooter situation.
Recording

Museum Metamorphosis: Building the Case for Change
August 3, 2017
We know museums do good work and are critical to communities. But how do we carry that message to others? Learn the importance of clearly articulating your case, how to draft key and consistent messages to articulate the need for change with different audiences, and develop techniques to better reach a desired audience.
Recording
Slides 
Handout 1
Handout 2

Technology

Incorporating AR/VR Technology Within Your Museum: A Behind the Scenes Look
July 30, 2019
As institutions that serve the public, museums and heritage sites should consider the evolving trends of how society utilizes technology to interact with the world around them. Incorporating augmented, virtual, and mixed reality into the museum setting may seem intimidating and costly, but it doesn't have to be. In this webinar, Dani Marshall shares how the Museum of Texas Tech University assessed and adapted available technological resources to develop an interactive element for their exhibits.
Quick Reference Guide
Recording
Slides

Digital Strategy on a Budget
May 14, 2019
How does a cultural institution of modest means make decisions about what technology to use, and the most effective ways to implement it? Non-profit digital strategy consultant Koven J. Smith shares strategies for implementing technology effectively in cultural institutions. Learn frameworks for decision-making that will enable the development of technology strategies that are impactful, transformational, and efficient.
Quick Reference Guide
Recording
Slides

Podcasting 101 for Museums and Historic Sites
April 24, 2019
How can history organizations and sites use podcasting to connect with audiences, educate, and build super fans? In this webinar, Hannah Hethmon, a consultant and producer specializing in podcasting for cultural nonprofits covers the A-Z of podcasts.
Quick Reference Guide
Recording
Slides
Handout

Website Redos
July 25, 2018
Is your website outdated? Wondering how to give it a facelift? Texas Historical Commission’s webmaster Jared Porter shares some tips and answer your questions about updating your website.
Recording
Slides