Museum Services Program staff conducts and works in partnership with other groups to provide training workshops on a variety of museum topics throughout the state.

National Ranching and Heritage CenterStrategic Planning WorkshopTexas Pharmacy MuseumAudience Development Workshop

Understanding Audiences and Visitors Workshop Series

Co-sponsored by the Texas Association of Museums (TAM), this series of one-day workshops, held across the state, will help participants learn how to collect visitor information, locate demographic research, identify overall demographic trends, and explore how to use that information to keep their museums relevant. 

These workshops will address ways to measure audiences, identify and target future audiences, and leverage free or low-cost resources for continual market scanning. Combining presentation with informal interaction, instructor Erin McClelland, an Austin-based independent museum specialist, will introduce participants to useful tools, including a simple spreadsheet design for tabulating data and audience profiles.

Particularly appropriate for marketing and development staff, these workshops are designed for those responsible for interaction with visitors and audiences. Workshop participants should bring with them any audience or visitor data gathered in the previous year, as well as U.S. Census Bureau information related to their community. (Instructions will be provided on how to find this census information.)

Dates, locations, and registration links are listed below. The cost for each workshop is $50 for TAM Individual Members, $25 for TAM Institutional Members, and $75 for non-members. The Texas Historical Commission is offering a limited number of sponsored spots in each workshop session at the Institutional Member rate, $25, to staff at small history museums who are not members of TAM. Applications are still being accepted for Denton and Beaumont. Click here to apply for a sponsored workshop spot. Applications are due three weeks prior to each workshop, and applicants will be notified two weeks before the workshop date.

Lubbock: Registration has closed.
July 9, 10:00 a.m. to 4:00 p.m.
Museum of Texas Tech University 

Waco: Registration has closed.
July 11, 10:00 a.m. to 4:00 p.m.
Mayborn Museum Complex

San Antonio: This workshop has sold out.
July 15, 10:00 a.m. to 4:00 p.m.
Witte Museum

August 6, 10:00 a.m. to 4:00 p.m.
Willis Library, University of North Texas

August 8, 10:00 a.m. to 4:00 p.m.
Fire Museum of Texas

Fact Sheet

Museum Services Fact Sheet

The links below are from workshops presented by or in collaboration with Museum Services.

Real Places Conference Visitor Research Presentations

Understanding Potential VIsitors and How to Get Them Through the Door by Colleen Dilenschneider
Happy Hours? Fun Runs? How to Successfully Diversify the Visitor Experience by Colleen Dilenschneider


"Writing for Impact" Workshop Resources

"Writing for Impact: Frameworks for Interpretive Writing" by Erin McClelland
Additional Resource List
"Personal Connections and the Great Cosmic Soup"
"A Practical Guide to Personal Connectivity"
"The Neuroscience of Your Brain on Fiction"
Meaningful Interpretation
Clues to a Great Story

"Selecting Strong Imagery for Interpretive Stories" Webinar Resources

"Selecting Strong Imagery for Interpretive Stories" by Erin McClelland
Resource handout

"Diversity, Equity, and Inclusion" Workshop Resources

"Learning to See Clearly: Removing Blindspots from Organizational Behavior" by Chris Taylor
Additional Resources List
Bias Self Evaluation
The Johari Window
Teaching Tolerance
White Supremacy Culture
Implicit Association Test
Incluseum Article

"Becoming a Champion for Museums" Workshop Resources

Presentation Part I: Advocacy Primer
Preservation Part II: Articulating the Case for Change
Preservation Part III: Engaging Diverse Stakeholders to Lead Change
Additional Resources List
Fast Facts: Advocacy & Lobbying
Advocacy Capacity Tool
Articulating the Case for Change: Communications Toolkit
Engaging Diverse Stakeholders to Lead Change--A Worksheet