About the Texas Main Street Program

Texas Main Street program managers work hard every day in harmony with their Main Street boards and community stakeholders toward creating and sustaining economically vital historic downtowns through the national Main Street Four Point Approach™. Their collective efforts support small, independent businesses, the preservation of important local historic assets and local quality of life. During these times of uncertainty, the Texas Main Street Program of the Texas Historical Commission would like to recognize our program managers and say THANK YOU for all they do!  Please see the Current Participants page of our website for further information about our Texas Main Street communities. You may click on the poster to see it in larger form.

About Texas Main Street. In 1980, as part of the national roll out of a then-new concept for the revitalization of historic downtowns, THC Commissioner Anice Read introduced the Main Street program to Texas and helped our state become one of the first state Main Street coordinating programs in the nation. Mrs. Read also served as the first director of Texas' Main Street program. Five years after creating the Texas Main Street Program, Mrs. Read helped found the Texas Downtown Association (TDA), a non-profit membership association, which continues to be a partner today. TDA and TMSP annually co-sponsor a statewide downtown revitalization conference. We continue to honor Mrs. Read's legacy today with our work and a belief that downtown revitalization is a crucial tool for enhancing the economic and social health of a community. In addition to being the most visible indicator of community pride and economic health, the historic downtown is also the foundation of the unique heritage of a community. The historic buildings in a downtown are prime locations for the establishment of unique entrepreneurial businesses and can also be tourism attractors, all of which add to the community’s sales tax collections and property values. Today, massive, look-alike retail centers permeate the national landscape, making it even more important that communities be proactive in saving and using their historic spaces to avoid becoming featureless places. Working in the focus areas known as the Four Point Approach, local Main Street programs rejuvenate these special places. Programs and the property/business owners in designated local Main Street districts receive pro-bono assistance from the state Main Street staff in the areas of economic and small-business development, design, historic preservation, and organizational management/program capacity building.

Vision

The Texas Main Street Program (TMSP) will positively influence and impact the economic health and the preservation of important historic resources in Texas and our work with local communities throughout the state will help achieve the goals of the Texas Historical Commission. Through guidance from the TMSP, designated local Main Street programs will be organizationally sound and their historic town centers will be visually improved and economically viable.

CueroMission
The mission of the TMSP is to provide technical expertise, education, resources and support to designated Main Street communities. Utilizing our individual and collective skills, we shall guide our designated programs in effectively preserving and revitalizing their historic downtowns and commercial neighborhood districts in accord with the National Main Street Four Point Approach™ of organization, design, economic vitality and promotion.

Core Values
Through strong belief that historic commercial resources and their appropriate preservation is a major contributor to the overall economic, social and cultural vitality of a community, the staff of the Texas Main Street Program shall exhibit great passion, interest and enthusiasm for assisting local stakeholders as they revitalize their historic town centers. To that end, we view ourselves as public servants working in harmony to help local communities meet their objectives. We will strive to provide highly effective individualized services to our designated programs in a team-centered approach.

The Four Point Approach® to Downtown Revitalization Under the Main Street Philosophy

  • Pilot PointOrganization: Partnerships are essential for successful preservation-based downtown revitalization. Through a solid Main Street structure, many groups that share an interest in the health of downtown come together to work toward an agreed-upon vision for downtown and thus, for the community.
  • Promotion: This aspect of the Approach is utilized to market a unified, quality image of the business district as the center of activities, goods and services.
  • Design: Capitalizing on the downtown’s unique physical assets and heritage, design activities such as building rehabilitations, utilization of preservation-based tools and ordinances and effective planning practices help to create an active district and maintain its authenticity.
  • Economic Vitality: In this area, a targeted program is developed to identify new market opportunities for the commercial district, find new uses for historic commercial buildings, and stimulate investment in property.

Today, there are 87 official Texas Main Street communities all across Texas that range in population from less than 2,000 to more than 300,000. Cumulatively, designated Texas Main Street communities have reported significant reinvestment into their historic downtowns:

More than $4.5 billion of overall reinvestment has been reported, of which about half has been from private investment in Texas' Main Street districts. Additionally, Main Street cities have added more than 45,000 jobs and 10,500 small businesses to the Texas economy.These reinvestments show the significant economic development impact from historic preservation. TMSP staff work hand-in-hand with designated communities to help them achieve their goals.

There are thousands of participating Main Street communities all across the nation in 44 states. More information about the nationwide effort can be found at the website of Main Street America, a subsidiary of the National Trust for Historic Preservation.

For more information about the Texas Main Street program, please contact the Texas Main Street state coordinator or call 512-463-5758.