Heritage Tourism

The Heritage Tourism Program is a multifaceted initiative that supports the development and promotion of heritage tourism statewide. Many travel-related products in digital and print formats are developed by program staff in collaboration with expertise from cities, cultural groups, and academia. Direct community assistance helps strengthen authentic visitor experiences in towns across the state. The program supports and promotes other THC programs that impact heritage tourism. 

Learning about America’s heritage and exploring distinct, authentic communities continues to be a strong motivator for domestic and international travelers. Research continues to show that more people are seeking travel experiences that connect them to local culture and unique stories. Heritage tourism in Texas is a $7.3 billion dollar industry and accounts for more than 10.5 percent of all travel in the state. 

Texas Heritage Trails

A key component of the Heritage Tourism Program is the Texas Heritage Trails Program, consisting of ten dedicated, regional, nonprofit organizations, working to provide marketing and visitor development assistance to heritage sites, attractions, and communities within each geographic region. Click here to learn more about the Texas Heritage Trails Program.


Photo Gallery

Click on any image to view the photo gallery.

  • A memorial along the Brazos River in downtown Waco commemorates the service and heroism of native-born Doris Miller during the attack on Pearl Harbor on December 7, 1941. Brazos Trail Region